FootJoy HyperFlex golf shoe unveiled

The launch of the FootJoy HyperFlex golf shoe marks the start of a brand new franchise for the brand

The FootJoy HyperFlex golf shoe - a brand new franchise for FJ - has been introduced.

According to FootJoy, the HyperFlex is the ‘most progressive shoe it has ever made' - and arguably its most distinctive, too.

Characterised by its striking appearance, the HyperFlex is an entirely unique addition and aimed at the athletic golfer who wants the latest technology on their feet.

Related - FootJoy HyperFlex golf shoe review

“HyperFlex is undoubtedly the most progressive shoe we have ever made, representing a radical departure from the classic designs fans may be familiar with,” Doug Robinson, FootJoy vice president of design and development, told GM.

“Every area of this shoe has been carefully considered, and it has been created with the inclusion of next-generation technology at its core, creating an incredibly flexible and lightweight, yet stable, platform from which to swing.

"Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of HyperFlex which are also fundamental to its performance."

The most visible addition - the FlexGrid exoskeleton upper - is a soft and comfortable material that helps the shoe retain its shape, while also incorporating a membrane that is waterproof-guaranteed for two years.

The inspiration behind the FlexGrid - a material never before used in golf shoes - came from an unlikely source: the Leonard P. Zakim Bunker Hill Bridge in Boston.

The bridge's cables create a grid structure that provides strength and support while giving off a sleek and lightweight appearance, much like the FlexGrid.

As well as that, the inclusion of FineTunedFoam 2.0 provides the exceptionally comfortable midsole cushioning FootJoy fans will know from its D.N.A. golf shoe.

Visible at the rear of the HyperFlex golf shoe, the Optimised Performance Stabiliser provides support towards the heel so you can swing powerfully from a solid base.

In addition, Tornado Cleats by SoftSpikes have been specifically engineered to provide flexible-yet-durable underfoot traction.

The HyperFlex FitBed adds yet more cushioning, while placement of silicone ink on the insole helps keep the foot secure to stop uncomfortable slipping and rubbing when you walk.

FootJoy HyperFlex golf shoe essentials:

Available: March 2015

RRP: £135, or £150 with FJ's BOA lacing system

Colour schemes: Six to choose from, including Navy/Lime, White/Light and Charcoal/Orange.