Adams Blue range unveiled

The new Adams Blue range employs an ‘Easy Launch System’ that aims to make golf more fun and less intimidating

Adams Golf has announced the arrival of its new Blue range, which will include a driver, fairway wood, hybrid and iron set, all designed to help you get the ball airborne more easily and more consistently.

Joining the new Adams Red hybrid and Adams Tight Lies 2.0 woods, the Blue family will provide a great option for golfers new to the game, or who aren't as fussed by adjustable technology.

Each club features Adams’ new Easy Launch System, which is comprised of three key performance features that work together to create longer carries.

The first feature, the Velocity Slot, derives its heritage from previous Adams models and helps the clubface to flex and produce more consistent ball speeds at impact, which in turn leads to improved distance and accuracy.

The Easy Launch System also implements a low and back centre of gravity (CG) position, which can be found in all clubs across the Blue range.

By keeping the CG low and as far back as possible it allows for higher launch, more backspin and longer carries for longer distance.

The third and final feature, the new Adams SlimTech shafts utilise narrower shaft tip diameters to promote lower kick points that encourage higher launches from any lie on the course.

Combine these features with an internal draw bias and a confidence-inspiring shape at address and Adams hope the results will make golf more fun and less intimidating.

Adams Blue specifications

The £199 Adams Blue driver will come in 9.5°, 10.5° and 12° lofts, and will feature a 55g Aldila SlimTech shaft.

The £149 Adams Blue fairway wood will come in 15°, 19° and 22° lofts with the 55g Aldila SlimTech shaft.

The £129 Adams Blue hybrid will be available in four lofts at 19°, 21°, 23° and 25°, each with the 55g Aldila SlimTech shaft.

The Adams Blue irons will be sold as either a combination set including two hybrids and 5-PW at £599 (steel True Temper Dynalite SlimTech 85g shafts) and £699 (graphite SlimTech by Aldila 55g shafts) or as just a 5-PW iron set at £399 for steel and £499 for graphite.