Renowned YouTube golfer Rick Shiels has signed a deal to become an ambassador and content creator for the LIV Golf League.
Shiels is one of the most popular personalities on YouTube with 2.9m followers to his channel, which combines swing tips and equipment reviews along with other specials involving pro golfers.
And now Shiels will be creating his golf content in association with the Saudi-backed team golf tour going forward.
"I’m very excited to announce that I’ve officially signed with @livgolf_league as an ambassador," Shiels wrote on Instagram. "Stay tuned, 2025 is going to be incredible!"
Shiels revealed in a YouTube video that he will be making videos at each of the 14 LIV Golf venues staging events on the 2025 schedule.
“Rick’s creativity and passion for the game align perfectly with our mission to grow the sport and connect with a broader audience,” said LIV Golf chief marketing officer Adam Harter.
“Through this collaboration, Rick will give fans an inside look at the incredible courses we play around the globe, bring them closer to our players, and offer a unique perspective on what makes team golf so fun and compelling.
"Together, we’re opening new doors for fans and bringing them closer to the sport than ever before.”
Wearing the same LIV Golf jacket that Jon Rahm sported when making his decision to sign for LIV Golf, an excited Shiels said he will be producing his Break 75 and 10 Shot Challenge series at the LIV venues and with players such as Rahm, Bryson DeChambeau and Sergio Garcia.
There'll also be five-man srambles and two-on-two matches between LIV Golf teams which Shiels will host each week ahead of LIV Golf events, along with tips and hints from the big names in the competition.
“Partnering with LIV Golf provides an incredible opportunity to take my content to the next level,” said Rick Shiels.
“From playing with some of the best golfers in the world to showcasing their courses and teams, I can’t wait to share this journey with my audience. Together, we’re bringing fans closer to the action and showing the world a new side of golf.”
A statement from LIV Golf also revealed that: "As part of this partnership, Shiels will launch TotShots in 2025, a recreational golf program designed for children aged 3 to 5.
"Through engaging games and activities, TotShots will introduce young players to the game while promoting coordination, teamwork, and confidence.
"LIV Golf will contribute $50,000 annually to the initiative, reinforcing a shared commitment to growing the sport."
LIV Golf and the PGA Tour are looking more towards content creators and YouTube golfers in search of a new demographic of fans to bring to the game, and LIV have gone all-in by signing up one of the biggest around.
-
Chevron Championship Tee Times: Rounds One And TwoA look at when the players are teeing it up in the opening two rounds of the Chevron Championship - the first women's Major of the year
-
Charley Hull Social Media Video Reveals Brutal Weather Conditions Ahead Of Chevron ChampionshipCharley Hull has added a video to her Instagram stories showing strong wind and heavy rain in Texas ahead of the first women's Major of the year
-
Wesley Bryan Confirms He Will Appeal ‘Indefinite’ PGA Tour SuspensionThe YouTube content creator has confirmed he will be appealing the PGA Tour’s decision to suspend him for taking part in the LIV Golf: The Duels match
-
Why Does Tyrrell Hatton Wear The Topgolf Logo On His Hat?The Englishman has the driving-range company on his cap due to a deal involving his LIV Golf League team, Legion XIII and Callaway
-
LIV Golf Leaderboard At The Masters: Bryson DeChambeau Two Back Heading Into Final Round At Augusta NationalBryson DeChambeau is the highest-placed of the seven LIV Golfers who made the cut Augusta National, and he begins the fourth round just two off the lead
-
Who Will Finish Top Of The LIV Golf Leaderboard At The Masters?There are 12 LIV Golfers taking part in The Masters, and we have taken a look at their form, outright odds and their chances of finishing top of the leaderboard
-
Cameron Smith Turns Heads At Augusta National With Bold Masters Jacket (Not A Green One) Ahead Of Par 3 ContestStep aside Jason Day - another Aussie is causing a stir on the ground of Augusta National courtesy of a bold fashion choice ahead of the Par 3 contest.
-
‘I Will Be Back’ - LIV Golfer Vows To Make Masters Return After Dropping Out Of FieldAdrian Meronk has vowed to make it to The Masters in future years after missing out for the first time since 2022
-
Anthony Kim Posts Best Ever LIV Golf Finish After 16-Shot TurnaroundThe LIV Golf wildcard carded a five-under 67 in the final round in Miami to finish T29 - his best finish in the League
-
Which Pair Won LIV Golf’s Duels Event?LIV Golf's Duels event featured six team captains joining forces with six content creators at Trump National Doral - but who came out on top?
