We're all aware that the gift shops at Augusta National make the club an obscene amount of money - rumored to be millions of dollars per day. We know the usual pieces that are popular like apparel, caps, flags, coffee mugs, and the Masters chairs fly out of the door at a decent rate; but that's par for the course.
However, this year, there is one souvenir in particular that is taking the Masters by storm and is selling out within an hour of the 7am opening time - a garden gnome.
The garden gnome was first sold in 2016 and each year it arrives with a new outfit, making each year's iteration totally unique. That has made it something of a collectible and already some have been seen on eBay for over five times the price one costs in the shop. Gnomes is pristine condition from the debut 2016 sale have been spotted being sold for thousands of dollars online too.
Standing at just under one foot tall, the garden gnome sets patrons back $49.50 while a smaller gnome is available for $39. The gnome is also the only item in the Masters shop with a purchase limit of one gnome per customer, proof that the powers that be at Augusta National are aware of its collectible status.
A Patron clutching her Masters gnome in 2023
In a nod to the new arrival on Instagram earlier this week, the official Masters account announced the 2024 gnome saying 'a special guest has arrived'. This can only have driven up demand for what is the hottest product in the shop this year,
For those who fail to grab the gnome, there is no need to fear as the cult figure has made it onto a couple of t-shirts available in the Masters shop. Printed onto the back of a green or white t-shirt, these have been selling very well to by all accounts.
I've been on site since Monday and haven't been able to pick one up yet. I wasn't that keen until I kept sawing gnome after gnome in the hands of fellow members of the media every morning. Now it's taken on something of a cult status, I'll have to get to the gift shop bright and early tomorrow to see if I can pick one up and grab myself a piece of new Masters folklore.
-
Jamie Spence Facts: 18 Things To Know About The Former Player And Now DP World Tour CommentatorThe Englishman enjoyed a successful career as a professional before moving into broadcasting
-
How To Adjust Your Driver And Why It Can HelpIt's crucial that you know what you're doing if you want to change the setup of your driver to improve your ball flight. Here's our ultimate guide
-
Fresh Drone Images Show Progress Of Augusta National Clean-Up Operation Following Hurricane HelenePer photos via Eureka Earth on X, several holes at Augusta National appear very different to normal after damage to the course caused by Hurricane Helene
-
Asia-Pacific Amateur Champion Confirms He Will Give Up Major Starts In Favor Of Immediate DP World Tour ChanceChina's Wenyi Ding confirmed he will be leaving college and giving up starts at The Masters and The Open Championship in favor of immediately starting his pro career
-
'A Lot Of Damage' To Augusta National But Masters Expected To Be Held As PlannedAugusta National chairman Fred Ridley says The Masters will be staged on time despite extensive damage to the course caused by Hurricane Helene
-
This Much-Loved Masters Feature Just Made Its Full LIV Golf DebutThe 'Any Shot, Any Time' feature officially launched on the LIV Golf app in Andalucia as Sergio Garcia claimed victory at Valderrama
-
Are Masters Champions Exempt For Life?Winning the Masters comes with a lifetime exemption to future tournaments
-
The Amateur Playing In His Seventh Major And Third Masters This WeekCareer amateur Stewart Hagestad has made it back to Augusta National after another US Mid-Am victory
-
Scheffler The New Tiger? Time For Woods To Say Goodbye? 10 Takeaways From The 2024 MastersWe highlight ten of the key stories to come from the 88th edition of the Masters
-
Tommy Fleetwood Banks Huge Sum For Local Augusta Caddie After Englishman's Best Masters ResultGray Moore is a former Augusta National caddie master who was helping Fleetwood out after his regular caddie Ian Finnis was forced to stay home
