Why Is Tiger Woods Not Wearing Nike At The Masters?
At the start of 2024 Tiger Woods revealed he wouldn't be wearing Nike anymore, but why is that? We explain all here.


Tiger Woods is not wearing Nike golf apparel or shoes at The Masters because his partnership with the brand ended at the end of 2023. At the start of 2024, in January, Woods made the news completely official saying in an Instagram post;
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.
"Phil Knight's passion and vision bought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way. People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA! Tiger."
So the question is, what brand is he wearing and what is that logo on his clothing/shoes? Well in February 2024 Tiger announced he was launching a new clothing brand called Sun Day Red in a partnership with TaylorMade. This brand would include clothing like polos, sweaters, fleece tops, as well as shoes and accessories like gloves and hats. Indeed there will also be pieces to celebrate Tiger and his career, such as a new version of his iconic Sunday red shirt, and other classic shirts he has worn through the years.
As well as the clothing, another eye-catching element is the logo of a tiger, said to feature 15 stripes to represent each of Woods' Major wins.
A statement from Woods on the website reads: "Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it's on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make.”
We believe the Sun Day Red gear will go on sale on May 1st and an official website, sundayred.com, has gone live, too.
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.
Why is Tiger Woods not with Nike anymore?
Tiger Woods is not with Nike anymore because his most recent contract with the brand ended towards the end of 2023. As such Woods and Nike basically parted ways enabling Woods to create the Sun Day Red brand in partnership with TaylorMade.
Is Tiger Woods still sponsored by Nike?
The simple answer here is no. Tiger Woods is not sponsored by Nike anymore but still has a long list of sponsors like TaylorMade (see full WITB), Monster, Bridgestone, Vantelin Kowa, 2K, Hero, Upper Deck, Full Swing Simulators and of course, Sun Day Red.
Who owns the Tiger Woods TW logo now that he has left Nike?
Despite no longer having a partnership with Nike, when the news was announced a lot of people asked the question on what would happen to his iconic 'TW' logo. Well at the Genesis Invitational Tiger said; “I don't want it back; I've moved on.”
But interestingly it appears he himself still owns it, through his company ETW Corp, according to filings with the U.S. Patent and Trademark Office
How much did Tiger Woods get paid to wear Nike?
Tiger Woods got paid a lot of money to wear Nike golf gear through the years and Nike made a lot of money from Tiger too!
In 1996 Woods signed a five-year, $40 million deal, followed by another five-year deal in 2001 but this was worth $100 million. From there his next contract was for $320 million over eight years, and finally in 2013, his most recent contract was signed for 10 years and $200 million. This contract ended at the end of 2023 and he then created the Sun Day Red brand.
Sam is Golf Monthly's Senior E-commerce Editor which mean's he oversees everything E-com related on the site.
This takes the form of creating and updating Buying Guides, reviews, and finding bargain prices for deals content.
Working with golf gear and equipment over the last seven years, Sam has quickly built outstanding knowledge and expertise on golf products ranging from drivers, to balls, to shoes.
He combines this knowledge with a passion for helping golfers get the best gear for them, and as such Sam manages a team of writers that look to deliver the most accurate, insightful, and informative reviews and buying advice. This is so the reader can find exactly what they are looking for, at a good price.
Additionally Sam oversees Golf Monthly voucher/coupon content which seeks to find you the best offers and promotions from well-known brands like Callaway, TaylorMade and many more.
Unfortunately, Sam is not a member of any club at the moment but regularly gets out on the golf course to keep up the facade of having a single-figure handicap.
-
Finally! Rory McIlroy's New Nike Shoes Have Arrived And Here Is How You Can Get Them
After months of waiting, the latest Victory Tour shoes have gone on sale, and here I have detailed how you can get a pair.
By Sam Tremlett Published
-
Valero Texas Open 2025 Picks, Predictions And Odds
The last event before The Masters takes place at the Valero Texas Open, where there is one final spot available for the first men's Major of 2025
By Matt Cradock Published
-
Rory McIlroy's Masters Odds Slashed Despite Northern Irishman Complaining Of Minor Elbow Issue
The Northern Irishman is being heavily backed by golf fans in the United Kingdom and Ireland ahead of his latest attempt at completing the career Grand Slam
By Jonny Leighfield Published
-
'It's The Place Every Single Golfer Wants To Be' - Angel Cabrera Discusses His Controversial Return To The Masters After Prison
2009 Masters champion Angel Cabrera has spoken about his impending return to Augusta National for the first time since being released from prison
By Jonny Leighfield Published
-
'Tiger Did Some Stuff In 2000...But Scottie’s Year Was The Best We’ve Ever Seen' - Bubba Watson Sparks Debate With Controversial Scheffler Claim
Bubba Watson has sparked a huge golfing debate after claiming Scottie Scheffler's 2024 season was better than Tiger Woods' all-conquering 2000 campaign
By Paul Higham Published
-
PGA Tour Pro Playing In 12th Event In A Row In One Final Bid To Make Dream Masters Debut
Ben Griffin has put in a three-month run of consecutive PGA Tour starts in a bid to make his Masters debut, which now all comes down to his result at the Houston Open
By Paul Higham Published
-
‘It’s The Craziest Thing In The History Of Sport What Tiger Woods Did’ - Brandel Chamblee Questions 15-Time Major Winner’s Swing Changes During Peak Of Career
Speaking on the Dan on Golf podcast, Chamblee claimed that Woods' move to coach, Hank Haney, in 2004 was one of the 'craziest things in the history of sport'
By Matt Cradock Published
-
'Love Is In The Air' - Tiger Woods Announces Relationship With Vanessa Trump
The 15-time Major winner announced on social media that he and Vanessa Trump are together
By Elliott Heath Published
-
'He's In Great Spirits' - Fred Couples Issues Upbeat Bulletin On Tiger Woods As He Starts Latest Recovery
Tiger Woods is "in great spirits" as he starts his latest injury comeback from a ruptured Achilles - according to close friend Fred Couples
By Paul Higham Published
-
'Technically The Easiest Major To Win' - Jordan Spieth Delivers His 'Hot Take' On The Masters That 'Augusta’s Just Blown Up More Than It Probably Should Be'
Jordan Spieth says that The Masters is "technically the easiest Major to win" as he delivered his "hot take" on Augusta National
By Paul Higham Published