Why Confusing Saudi International TV Coverage Must Improve

Some of the best players in the world have assembled for this year's Saudi International as it begins life as an Asian Tour event. No longer broadcast by Sky Sports, it was revealed that British free-to-air sports TV channel FreeSports had acquired the rights to show live action from the Royal Greens Golf and Country Club.

Whatever anyone's thoughts on the tournament itself, the appearance fees rumoured to be as much as $15 million, or the apparent attempts to "sportswash" the country's human rights record, the prospect of free live golf was something to look forward to. That is, until it turned out the second half of the first two rounds weren't free.

Fans in the UK and Ireland were left confused and disappointed as Premier Sports, the company that owns FreeSports, halted coverage at 10am - UK time - with the changeover pending an upgraded subscription that costs £12.99 per month. Although Saturday and Sunday's play is free to view on the channel, it still left a slightly sour taste for viewers who were expecting free live action.

In addition, there has been a distinct lack of highlights coverage, the likes of which are regularly posted to social media and YouTube by the PGA and DP World Tours. With such a star-studded line-up, it's a serious missed opportunity by tournament organisers to try and establish some goodwill among the people that are so vital to the success of not only this tournament, but any prospective plans to grow the Asian Tour and the rumoured Saudi breakaway circuit.

You can have all the money in the world, but if the product isn't good enough then it'll be a complete non-starter. And it's not just us that's noticed, with many viewers taking to Twitter to voice their displeasure.

Here are some of the reactions:

It's early days, but if a Saudi-backed Super Golf League does come to fruition, and if the Asian Tour does want to grow and compete with golf's two premier circuits, TV coverage simply must be better. Heck, it's even difficult sourcing a reliable and updated leaderboard...

How to watch FreeSports TV

British free-to-air sports television channel FreeSports is owned by Premier Sports, and was launched in August 2017. There are a number of ways you can access the service:

Sky HD - Channel 422; Virgin TV HD - Channel 553; Freeview - Channel 64; BT/TalkTalk - Channel 64; Online via the FreeSports Player