New Ryder Cup logo announced

Ryder Cup Europe and The PGA of America have announced the launch of a new official logo for the Ryder Cup with the help of one of the world's foremost brand consulting agencies, Interbrand.

Next year's Ryder Cup at

Medinah Country Club in Illinois, will be

the first match in the history of the competition - started in 1927 - to

feature a unified logo.

The new logo takes shape in a cohesive, commanding presentation with the configuration similar to that of a coat of arms. The famous golden trophy is flanked by a segment of the flags of Europe and the United States.

Richard Hills, the European Ryder Cup director, said: "One of the strengths of the Ryder Cup as a brand is the superb partnership we share with the PGA of America.

"Consolidating the brand not only reflects that alliance but also our desire to further enhance the global attraction of a competition whose footprint now stretches way beyond followers of golf."

Joe Steranka, chief executive officer of the PGA of America, added: "The

Ryder Cup's rich history, spanning 84 years of some of the most

significant competitive moments in golf, is reflected even brighter

today by a new presentation of a distinctive brand.

The PGA of America

is most pleased to join Ryder Cup Europe in presenting a unified visual

image of The Ryder Cup logo that will extend its popularity to new

audiences worldwide."

Jose Maria Olazabal will be the man in charge of Europe when they face Davis Love III's American team in 2012.

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