For the first time, The Masters will be featured in the EA Sports' Tiger Woods PGA Tour golf game franchise.
EA Sports' "Tiger Woods PGA Tour 12 is set to be available in stores on March 29 - nine days before the start of the 2011 Masters at Augusta National.
Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, said that all proceeds Augusta National receives from the game will go to its newly formed Masters Tournament Foundation, which is designed to help develop programs that expand golf worldwide.
"Our desire to help grow the game of golf throughout the world is sincere, and it is that commitment that first led us to EA Sports more than three years ago," said Payne.
"EA Sports, Tiger Woods and the PGA Tour have developed an extremely successful franchise that responds to one of the popular entertainment choices of kids today. We hope our inclusion will foster an appreciation for the history and traditions of the Masters and inspire the next generation of golfers.
"Equally important is its ability to help further the mission of the Masters Tournament Foundation with the entirety of its proceeds.
"The establishment of the Masters Tournament Foundation is central to fulfilling our responsibility of supporting the game's continuous growth around the world.
"This tradition, shaped by our Founders Bobby Jones and Clifford Roberts, is the cornerstone of the Foundation's important commitment."
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