They 'Pay Me Money' - Viktor Hovland Explains Bold Fashion Choices
The Norwegian explained his bold orange J Lindeberg apparel after lighting up social media on Thursday
Viktor Hovland came under some friendly fire on social media once again during a Major championship for his bold J Lindeberg outfits.
The Norwegian star is signed with the Swedish fashion brand and admitted that the outfits he wears during golf's biggest events are not chosen by him - as he usually goes for more basic colors.
When asked about his day one outfit at Oak Hill in the 2023 PGA Championship and the colorful nature of it, he confirmed he usually goes for more subtle styling.
No," he said, "I wear a lot of gray, black, and that's about it."
So, why is he rarely seen wearing gray and black in Majors? Well, of course, because he is a paid brand ambassador for J Lindeberg.
"Well, J. Lindeberg, they give me this stuff and pay me money to do so, so I just show up and wear what they want me to wear," he admitted.
The 2021 Ryder Cup Team Europe star is set to garner more attention throughout the weekend as his scripting for the coming days is perhaps even brighter.
Get the top Black Friday deals right in your inbox: Sign up now!
The hottest deals and product recommendations during deals season straight to your inbox plus all the best game-changing tips, in-depth features and the latest news and insights around the game.
The theme of orange, which could be a nod to his time at Oklahoma State University, is set to continue:
A post shared by Golfposer (@golfposer)
A photo posted by on
Hovland was questioned on social media for his day one jacket and then again for his bright shirt as the weather started to warm up.
Some even likened his shirt to a Sex on the Beach cocktail...
We thought we had seen Viktor Hovland's shirt before 👀 pic.twitter.com/nqEFC6SXBGMay 18, 2023
I knew I’d seen Viktor Hovland’s shirt before… pic.twitter.com/afBfJGR2XtMay 18, 2023
The Hovland scripting is, against all odds, somehow getting worse. pic.twitter.com/LnPOD3QkFhMay 18, 2023
Describe Viktor Hovland's fashion in two words. 👀 pic.twitter.com/qOV4pZdvEMMay 18, 2023
As well as his bright J Lindeberg apparel, the two-time PGA Tour winner was spotted wearing Puma shoes for the first time in his professional career.
Since joining the paid ranks in 2019, the Norwegian star has worn Nike Roshe shoes - up until this week. He was spotted wearing the Puma Ignite Articulate shoes on Thursday at Oak Hill Country Club. He has not signed with the brand and is wearing them on his own accord, Golf Monthly understands.
Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!
Elliott is currently playing:
Driver: Titleist TSR4
3 wood: Titleist TSi2
Hybrids: Titleist 816 H1
Irons: Mizuno MP5 5-PW
Wedges: Cleveland RTX ZipCore 50, 54, 58
Putter: Odyssey White Hot OG #5
Ball: Srixon Z Star XV
-
Graham DeLaet Facts: 20 Things To Know About The PGA Tour Pro Turned Broadcaster
Graham DeLaet had a successful career in the game, but after injuries took a toll, he has stepped into a broadcasting role in recent years - here are 20 facts about him
By Mike Hall Published
-
Arron Oberholser Facts: 15 Things To Know About The PGA Tour-Winning Golf Channel Broadcaster
Arron Oberholser left his PGA Tour career behind to take up life as a Golf Channel broadcaster in 2013 – here are 15 things to know about him
By Mike Hall Published
-
Injured Viktor Hovland Eligible For Ryder Cup After DP World Tour Amendment
Viktor Hovland remains eligible for the Ryder Cup despite only playing two counting events as the DP World Tour has altered his status due to injury
By Paul Higham Published
-
Report: Viktor Hovland Is LIV Golf’s ‘Next Target’
The Norwegian has previously been highly critical of the PGA Tour's management but also denied he would move to the LIV Golf League
By Jonny Leighfield Published
-
'It Didn't Necessarily Feel Sustainable' - Viktor Hovland Explains Swing Frustrations And Why He Changed Coaches After The Best Season Of His Career
The Nowegian announced he had parted ways with Joe Mayo at the start of 2024 and is now working with Dana Dahlquist and Grant Waite ahead of The Masters
By Jonny Leighfield Published
-
Why Viktor Hovland Is Looking At Course Strategy In A Completely Different Way To Most Others At The Genesis Invitational
The Norwegian has plotted a different route down the 15th at Riviera Country Club several times before and appears to be planning on doing the same in 2024...
By Jonny Leighfield Published
-
World No.4 Viktor Hovland Withdraws From WM Phoenix Open
The Norwegian is reportedly not feeling 'comfortable with tournament play' as far as his own game goes but is planning to return to the PGA Tour very soon
By Jonny Leighfield Published
-
'Such A Bad Job' - Viktor Hovland Gives Damning Verdict On The PGA Tour And Says He 'Totally Understands' Why Jon Rahm Left For LIV Golf
The 26-year-old Norwegian said he "totally understands" why Jon Rahm moved to LIV Golf and criticized the job the PGA Tour has done recently
By Jonny Leighfield Published
-
Hero World Challenge Prize Money Payout 2023
Tiger Woods makes his long-awaited comeback at a tournament he hosts, as the field of 20 competes
By Mike Hall Published
-
DP World Tour Championship Prize Money Payout 2023
The stakes are high for a top-quality field as the DP World Tour season draws to a close in Dubai
By Mike Hall Published