Phil Mickelson's LIV Golf Team Hy Flyers GC Unveils New Logo

The logo of Phil Mickelson's team has had a refresh ahead of the 2024 season, which begins in February

Phil Mickelson takes a shot during LIV Golf Jeddah
Phil Mickelson's HY Flyers GC team has unveiled a new logo
(Image credit: Getty Images)
Mike Hall
By
published

With the new LIV Golf season less than two months away, one of its 12 teams, Hy Flyers GC, has unveiled a fresh look with a new logo.

The official X account of Phil Mickelson’s team revealed the new design with a 14-second video showcasing it. 

The new logo is markedly different to the one the team used on its apparel throughout the 2023 season. It remains white on a black background, but features the letter “H” more prominently at the top and centre of a symbol that appears to represent wings.

In contrast, the previous logo featured a pair of reflected Fs, and the change comes six months after it was reported that LIV Golf and Hy Flyers GC was being sued by Argentinian corporation Cool Brands Supply over the logo.

The federal trademark infringement lawsuit concerned the corporation’s 20-year-old logo for skateboarding, footwear and apparel brand Fallen, and claimed the Hy Flyers GC logo was “nearly identical.”

Phil Mickelson at LIV Golf Chicago

The previous Hy Flyers GC logo was the subject of legal action

(Image credit: Getty Images)

The lawsuit, which was filed at US District Court in New Jersey in June, also said: “The similarities between the two marks, particularly when used on clothing, are striking, and are confusing consumers and causing damage to Plaintiff’s senior mark and brand. Plaintiff previously demanded that Defendants cease use of their infringing logo, and they refused.” It also described the adoption and use of the HyFlyers GC logo as "reckless and inexplicable."

The new logo is now the third used by Mickelson’s team. In LIV Golf’s inaugural season, the design featured a separate "H" and "F".

The original Hy Flyers GC line-up and Greg Norman

The first Hy Flyers GC logo featured a separate H and F

(Image credit: Getty Images)

The announcement of the new logo is not the only thing that has changed with Mickelson’s team in recent days. Earlier in the week, it was confirmed that Andy Ogletree had joined the team as a replacement for the relegated James Piot. 

Ogletree finished top of the Asian Tour's International Series Order of Merit, guaranteeing him a place in the 2024 League. He joins Mickelson, Cameron Tringale and Brendan Steele to complete the line-up for the 2024 season, where the players will be aiming to help the team finish higher than its final position of ninth in 2023.

The 2024 season begins on 2 February with LIV Golf Mayakoba at El Camaleon Golf Club in Mexico.

Looking for the perfect gift for the festive season? Check out the best Golf Gifts for Christmas.

Mike Hall
Mike Hall
News Writer

Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. 

He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game. 

Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course. 

Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.

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