Phil Mickelson's LIV Golf Team Hy Flyers GC Sued Over Logo

Argentinian corporation Cool Brands Supply argues the logo is "nearly identical" to its logo for apparel company Fallen

Phil Mickelson during the 2023 LIV Golf Orlando Tournament
Phil Mickelson's HyFlyers GC is the subject of a lawsuit concerning its logo
(Image credit: Getty Images)
Mike Hall
By
published

The LIV Golf League and Phil Mickelson’s Hy Flyers GC team are the subject of a federal trademark infringement lawsuit filed by Argentinian corporation Cool Brands Supply. Per ESPN, the lawsuit concerns the corporation’s 20-year-old logo for skateboarding, footwear and apparel brand Fallen, which it argues is nearly identical to the newer HyFlyers GC logo.

The lawsuit was filed last Thursday at US District Court in New Jersey. In it, attorneys for Cool Brands Supply wrote that: “The similarities between the two marks, particularly when used on clothing, are striking, and are confusing consumers and causing damage to Plaintiff’s senior mark and brand. Plaintiff previously demanded that Defendants cease use of their infringing logo, and they refused.”

They also describe the adoption and use of the HyFlyers GC logo as "reckless and inexplicable."

HyFlyers GC was rebranded after the inaugural LIV Golf season, and its new logo has since been seen regularly on clothing worn by members of the team, including Mickelson.

The news comes less than a week after the end of hostilities, including litigation, between the PGA Tour, DP World Tour and LIV Golf after a deal was struck between the more established circuits and the Saudi Public Investment Fund.

It’s not the first time LIV Golf has been the subject of legal action related to trademarks. In March, it was reported that famous Miami-based nightclub LIV had objected to LIV Golf’s trademarks in a Notice of Opposition, claiming that the golf venture's trademarks are “visually, phonetically and aurally similar and the goods/services share similarities.”

ESPN also reports that Mickelson, who will take part in this week’s US Open at Los Angeles Country Club, was not immediately available for comment.

A spokesperson for LIV Golf declined to comment on the report.

What Is Cool Brands Supply?

  • Cool Brands Supply is a corporation from Argentina that provides logos - among other items - to brands
  • In 2003, Cool Brands Supply sold a logo to Fallen, and it claims HyFlyers GC's logo is "nearly identical"
  • The logo in question features back-to-back Fs
Mike Hall
Mike Hall
News Writer

Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. 

He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game. 

Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course. 

Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.

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