Celebrities from the world of sport and entertainment have united to launch the first ever ‘Seve Day' to mark the one-year anniversary of Seve Ballestaros' death.
Seve Day is a European-wide golf tournament set up by YourGolfTravel.com, in partnership with the Seve Ballesteros Foundation and Cancer Research UK.
Celebrities including Justin Rose, Chris Evans, Kevin Keegan and Harry Redknapp will support Seve Day, which starts on July 1.
The event hopes to attract thousands of participants and raise significant funds for the Seve Ballesteros Foundation which, in partnership with Cancer Research UK, funds vital research into brain cancer.
"Seve has been a hero to me all my life. Seve's style of play continues to inspire me, and golfers all over the world, but there will never be another Seve," said Rose.
A star-studded grand final will be held at Celtic Manor's championship 2010 course in October 2012, just after the Ryder Cup.
The top 72 Stableford score entrants will play for big prizes and the Seve Day 2012 trophy.
Ross Marshall, co-founder of YourGolfTravel.com, said: "Golfers will have to play the greatest round of their life to make the final, just the way that Seve would have wanted it!"
For more information on Seve Day visit www.seveday.com
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