The Belfry unveils new golf shop for 2014
The golf shop at The Belfry has been transformed with a stunning new entrance and an entirely re-designed interior as part of a multi-million pound renovation project

The golf shop at The Belfry has been transformed with a stunning new entrance and an entirely re-designed interior as part of a multi-million pound renovation project
Words: Matthew Field
The golf shop at The Belfry has been transformed with a stunning new entrance and an entirely re-designed interior as part of a multi-million pound renovation project.
The renovated golf shop will look to elevate customer experiences in line with the high standards on offer throughout the new-look resort, located in Wishaw, Warwickshire.
It features dedicated hardware sections for golf’s biggest brands – including Titleist, Callaway, Nike, TaylorMade-adidas and Ping - and aligns service with the custom fitting services available at The Belfry’s PGA National Golf Academy.
The new Golf Shop aims to appeal to the tastes of all customers with a new dedicated ladies section and a selection of quality lifestyle clothing from the brands such as Polo Ralph Lauren and Hugo Boss.
The design process for the new shop began in late 2012. Now the new golf shop has been completed The Belfry team will be aiming to fulfill their goal of providing superior service and a unique retail experience to all the guests at the resort.
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The Belfry’s Brabrazon course remains one of Britain’s most historic golf courses, having hosted the Ryder Cup on four occasions. Two of the courses were opened to the public in 1974 and in 1977 the course was selected for the headquarters of the PGA.
The resort is also home to the PGA National and The Derby and houses the headquarters of the Professional Golfers’ Association, in addition to the hotel, spa and tennis course.
The £26 million renovation project has led to a refurbishment of all the bedrooms, meeting rooms as well as the entrance and lobby. The restaurant, Sam’s, and The Brabazon Bar have also both been modified.
The Belfry is sculpted into 550 acres of West Midlands countryside and was ranked at 17 in Golf Monthly last year in our Top 50 UK & Ireland Stay and Play rankings.
The Brabazon is also ranked number 78 in Golf Monthly’s Top 100 UK and Ireland Golf Courses.
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, writing, commissioning and coordinating all features across print and online. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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