Abu Dhabi HSBC Golf Championship to celebrate 10th anniversary

Abu Dhabi HSBC Golf Championship will take place in January 2015 at the Abu Dhabi Golf Club where it will celebrate its 10th anniversary.

Abu Dhabi HSBC Golf Championship will celebrate its 10th anniversary next year, with the award-winning event running from January 15 – 18 at Abu Dhabi Golf Club.

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Championship title sponsor HSBC have confirmed preparations are in full swing ahead of the milestone, which will reflect the remarkable growth of the event over the past 10 years.

The Championship is recognised as one of the leading events on the European Tour having welcomed some of golf’s biggest names over the years, including Tiger Woods, Rory McIlroy, Martin Kaymer and Phil Mickelson.

Last year the event attracted over 63,000 fans and was televised to over 436 million people.

Faisal Al Sheikh, Director, Events Bureau, TCA Abu Dhabi said,“we have some exciting plans underway to recognise the 10-year milestone and look forward to welcoming everyone to help us celebrate this special occasion.”

Since its inception, the Championship has teed off every January at Abu Dhabi Golf Club, evolving to become the jewel in the desert that forms part of the Tour’s ‘Gulf Swing’.

Global bank HSBC joined as title sponsor of the Championship in 2010, and has played a key role in driving the event forward.

HSBC Global Head of Sponsorship and Events Giles Morgan said: “HSBC’s ambition is to open up the world of golf. That is exactly why we are involved in golf and in this tournament.”

The Championship was initially created to enhance further Abu Dhabi’s profile as an international golf tourism destination, and showcase the world-class offering of the one-stop Golf in Abu Dhabi booking and packaging initiative.

The Championship is aimed to accomadate everyone with packages available.

These include 5 nights’ accommodation in one of Abu Dhabi’s leading hotels, two rounds of golf on Abu Dhabi’s Championship courses, season passes to the Abu Dhabi HSBC Golf Championship as well as an array of stunning tourism attractions.

To top this off, all those who book packages will enjoy a complimentary clinic with a world top 30 player.

Earlier this year, the Championship was also billed, for the second year running, as the region’s best professional sporting event at the Middle East Sports Industry Awards (SPIA).