Majesticks GC LIV Team To Have Digital Golf Bags After Third Sponsorship Deal In As Many Weeks
The LIV Golf team will have digital billboards on their golf bags after agreeing a new sponsorship deal
Majesticks GC have announced their third sponsorship deal in the past two weeks, with this one seeing them carry unique golf bags with digital billboards built in.
The new deal with Seamless Digital means that each of the team's players' bags will show different logos and slogans from their various sponsors, having recently signed an apparel deal with Redvanly and a sponsorship agreement with crypto company OKX.
Seamless Digital’s 'dynamic advertising technology' gives the ability to change the branding on golf bags in real time and is said to give brands the opportunity for 'campaign-led messaging'. The technology, first developed and applied in Formula 1, is a first in the world in golf.
Very cool feature unveiled by @MajesticksGC today — digital billboard on their golf bags.Said co-captain @IanJamesPoulter: “Definitely groundbreaking. Not something we’ve seen before on golf bags.” pic.twitter.com/BTM4e1L59zJuly 5, 2023
Majesticks GC is co-captained by Ian Poulter, Lee Westwood and Henrik Stenson, with the fourth player this week Laurie Canter.
Canter, who made it through Final Qualifying for the 151st Open on Tuesday, is currently standing in for the injured Sam Horsfield.
The team will be the home favourites this week in Hertfordshire for the LIV Golf London tournament at the Centurion Club, scene of the inaugural LIV events last June.
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“I have enjoyed inputting into the research and development with Seamless Digital to bring dynamic branding technology to golf," Ian Poulter said.
"Everyone knows my love for F1 and at every opportunity I have looked to see what learnings we can take from the pinnacle of motorsport and apply to our team and sport.
“I can’t wait to use the first digital golf bag this weekend alongside my teammates and to see the reaction of fans, fellow players and our commercial partners.”
The Majesticks are currently 11th in the LIV Golf League standings.
Elliott Heath is our News Editor and has been with Golf Monthly since early 2016 after graduating with a degree in Sports Journalism. He manages the Golf Monthly news team as well as our large Facebook, Twitter and Instagram pages. He covered the 2022 Masters from Augusta National as well as five Open Championships on-site including the 150th at St Andrews. His first Open was in 2017 at Royal Birkdale, when he walked inside the ropes with Jordan Spieth during the Texan's memorable Claret Jug triumph. He has played 35 of our Top 100 golf courses, with his favourites being both Sunningdales, Woodhall Spa, Western Gailes, Old Head and Turnberry. He has been obsessed with the sport since the age of 8 and currently plays off of a six handicap. His golfing highlights are making albatross on the 9th hole on the Hotchkin Course at Woodhall Spa, shooting an under-par round, playing in the Aramco Team Series on the Ladies European Tour and making his one and only hole-in-one at the age of 15 - a long time ago now!
Elliott is currently playing:
Driver: Titleist TSR4
3 wood: Titleist TSi2
Hybrids: Titleist 816 H1
Irons: Mizuno MP5 5-PW
Wedges: Cleveland RTX ZipCore 50, 54, 58
Putter: Odyssey White Hot OG #5
Ball: Srixon Z Star XV
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