The Ladies Golf Union (LGU) has launched a simple new logo aimed at projecting a fresh, modern identity while celebrating the organisation's 117 years of tradition and history.
A new corporate branding was launched at the end of January following an Annual General Meeting in Cardiff which also involved the modernisation of the LGU's operations and structure.
The new logo, reminiscent of the famous railway posters so familiar to golf fans, will be introduced at the LGU's championships and matches throughout the season.
Shona Malcolm, CEO of the Ladies Golf Union, explained: "The old logo has served the LGU well for the last ten years, but modern marketing and promotional activities demand a clean, visual logo with impact, which must be easy to read and readily identifiable. The new logo was developed with these objectives in mind.
"Early feedback on the change has been good, and in the promotional material which is being drafted, it is clear that the new LGU logo will stand out both on and off the golf course."
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