Justin Bieber And DJ Khaled Invest In Woods And McIlroy's Company
The stars are among five high-profile figures from the music world to invest in TMRW Sports


Tiger Woods and Rory McIlroy’s new sports media and technology company TMRW Sports has already attracted investment from some of the most high-profile sports and entertainment personalities in the world. Now, music superstars Justin Bieber and DJ Khaled have been unveiled among five more to invest in the start-up.
While singer Bieber and music mogul DJ Khaled are the biggest names among the latest investors in the company, they are joined by rapper Macklemore, country star Jake Owen and former Hootie & the Blowfish frontman Darius Rucker.
The latest names to invest have been accepted based on their love for the game. Macklemore was one of many celebrities who took part in February’s Pebble Beach Pro-Am, while later that month, DJ Khaled performed a set at the premiere of Netflix docu-series Full Swing,
Former golf TV executive Mike McCarley, who co-founded TMRW Sports with Woods and McIlroy, said in a statement: "Golf is thriving from a surge in cultural relevance that spans generations and demographic groups. These entertainers come from different walks of life and have different fanbases, but all share a real passion for golf and, in their own ways, can introduce golf to new fans.
"Their addition rounds out the collective expertise and reach of the TMRW Sports investor group across finance, sports business, technology, and media. We appreciate their support and their collective one billion social followers will further fuel TMRW Sports' upcoming projects fusing sports and tech."
The start-up aims to use technology as a way to bring golf to younger fans, including TGL, the Woods and McIlroy’s tech-focused golf league in partnership with the PGA Tour. It will bring team matches combining live action with digital technology to prime-time TV in 2024.
In November, it was revealed that F1 star Lewis Hamilton had invested in the company. The next day, TMRW Sports unveiled an impressive list of additional investors, including tennis stars Serena Williams and Andy Murray, former Real Madrid soccer star Gareth Bale, musician and actor Justin Timberlake and NFL quarterback Josh Allen.
Get the Golf Monthly Newsletter
Subscribe to the Golf Monthly newsletter to stay up to date with all the latest tour news, equipment news, reviews, head-to-heads and buyer’s guides from our team of experienced experts.

Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories.
He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game.
Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course.
Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.
-
Why The 16th Pin Has Been Moved From Its Traditional Spot For The Masters Final Round
The 16th pin at Augusta National is in an different position that normal for the final round of The Masters, but why is that?
By Mike Hall Published
-
Seve Ballesteros And Brooks Koepka Among The Big Names That Rory McIlroy Would Join As A Five-Time Major Winner With A Masters Victory
Rory McIlroy leads The Masters going in to the final round and, if he were to win, he would join an illustrious list of five-time Major winners
By Matt Cradock Published
-
Rory McIlroy Explains His Extraordinary Pre-Round Routine (And It's The Complete Opposite Of Most Amateurs)
McIlroy shares what goes into his usual pre-round routine at tournaments and what his timetable looks like before arriving at the first tee
By Jonny Leighfield Published
-
‘You Kinda Did It To Yourself’ – When Bryson DeChambeau Needled Rory McIlroy Over US Open Battle
Months after Bryson DeChambeau’s defeat of Rory McIlroy in the US Open, the two met in Las Vegas, where the LIV Golfer had a lightning-quick response to a humorous comment from his rival
By Mike Hall Published
-
The Masters Crystal Rory McIlroy Has Already Won At Augusta National This Week
McIlroy leads going in to the final round at Augusta National, with the four-time Major winner already bagging some silverware before he looks to claim the Green Jacket
By Matt Cradock Published
-
Rory McIlroy Has Referenced Scottie Scheffler So Often In Recent Months… Is He Now Finally Ready To Surpass Him?
For several months, Rory McIlroy revealed how he was aiming to be more like Scottie Scheffler in 2024 - and it now appears as though the World No.2 is doing it
By Jonny Leighfield Published
-
Rory McIlroy Fires Back-To-Back 370-Yard Monster Drives In Birdie-Eagle-Birdie Start To Lead The Masters
It's safe to say that the four-time Major winner was full of adrenaline at the start of his third round, with McIlroy pounding two drives that measured a total of 740-yards
By Matt Cradock Published
-
Who Is On Rory McIlroy’s Team? Coaches, Caddie, Wife And More
Rory McIlroy is one of the game’s biggest stars, but who are the key figures behind the scenes helping his career soar while he keeps his feet on the ground?
By Mike Hall Published
-
Why Rory McIlroy Is The Man To Beat At The Masters
We look at three reasons why Rory McIlroy is in the driver's seat for the Green Jacket this weekend
By Elliott Heath Published
-
'When The Ball Was In The Air, I Was Like 'You Idiot, What Did You Do?'' - Rory McIlroy Happy To Ride Luck In Impressive Masters Fightback
The four-time Major winner posted a slightly fortunate bogey-free six-under 66 on Friday to fire himself up into the top-10 at The Masters
By Jonny Leighfield Published