‘It’s The Impact That We Can Make And Kind Of Disrupt The Golfing World A Little Bit More In A Positive Way To Empower Women’ - Suzann Pettersen Launches New Agency

The two-time Major winner has announced the launch of VOXA, a talent management company 'focused on advancing the impact and value of the world’s best female athletes'

Suzann Pettersen poses in front of a VOXA board
(Image credit: VOXA)

Suzann Pettersen is one of the most recognized players in the women's game, with the now retired golfer a two-time Major winner and Solheim Cup winning captain.

Now though, Pettersen has revealed the launch of talent management group VOXA, with the 15-time LPGA Tour winner stating that "drawing a lot of experience from my career, and how I went about it, I’ve always had a desire of making an even bigger impact and giving back to the game of golf.

"I feel like with all the experience and with the right team, we will be able to now shape and put even more emphasis on empowering women."

Suzann Petersen looks into the distance

(Image credit: VOXA)

With Pettersen at the helm, VOXA has already teamed up alongside World No.3 Ruoning Yin who, at 22-years-old, is one of the youngest players in the women's game to have ever reached the World No.1 spot.

Along with Yin, Solheim Cup star Carlota Ciganda is also one of the five players amongst its roster, as three-time LPGA Tour winner Gaby Lopez, Ladies European Tour winner Shannon Tan and 2024 Olympian, Ashley Lau, complete the line-up.

"I’m super excited, it’s the world that I’ve lived in, it’s the impact that we can make and kind of disrupt the golfing world a little bit more in a positive way to empower women," stated Pettersen, who added "I have a good relationship with most of these girls that we have already signed.

"We’re all going to look after each individual in whatever needs they may have or may want. But at the same time, we’re going to make this team umbrella like you’re going to feel like you’re part of a bigger team. And that’s not just with the team that’s behind us, but also the players themselves, they are going to feel like they’re part of the same team.

"So you can look at it more like an F1 team in a way. Yes, they’re all individual drivers, but they’re part of a bigger umbrella."

Ruoning Yin poses next to a golf ball

Former World No. 1 and Major winner Yin is one of the first mover superstars to join Pettersen at VOXA

(Image credit: VOXA)

Famously, Pettersen retired from the game of golf in September 2019 after holing the winning putt at the Solheim Cup in Gleneagles.

Since that moment, she has captained two Solheim Cup sides - 2023 and 2024 - retaining the trophy at Finca Cortesin in 23 after a thrilling three days of action.

Using her experience as captain, Pettersen explained that the new venture and launch of VOXA "isn’t about management or representation, it’s about empowerment. It’s about time there was a dedicated family for the incredible women in sports.

"At VOXA, we focus on the individual: their goals, their voice, and their vision - not just what happens on the course, on the track or on the pitch, but their dreams for the future. This is personal for me, and I’m determined to build something extraordinary.”

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Matt Cradock
Staff Writer

Matt joined Golf Monthly in February 2021 covering weekend news, before also transitioning to equipment and testing. After freelancing for Golf Monthly and The PGA for 18 months, he was offered a full-time position at the company in October 2022 and continues to cover weekend news and social media, as well as help look after Golf Monthly’s many buyers’ guides and equipment reviews.

Taking up the game when he was just seven years of age, Matt made it into his county squad just a year later and continues to play the game at a high standard, with a handicap of around 2-4. To date, his best round came in 2016, where he shot a six-under-par 66 having been seven-under through nine holes. He currently plays at Witney Lakes in Oxfordshire and his favourite player is Rory McIlroy, despite nearly being struck by his second shot at the 17th during the 2015 BMW PGA Championship.

Matt’s current What’s In The Bag?

Driver: Honma TW747, 8.75°

Fairway Wood: TaylorMade Rocketballz Stage 2, 15°, 19°

Hybrid: Adams Super Hybrid, 22°

Irons: Mizuno MP54, 5-PW

Wedges: Cleveland 588 RTX 2.0 Tour Satin, 50°, 56°, 60°

Putter: Cleveland TFI 2135 Satin Cero

Ball: Titleist Pro V1x

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