St Andrews has announced plans to host the inaugural St Andrews Golf Festival from March 28-April 1, 2012.
The festival aims to draw in visitors to experience the rich history, traditions and modern innovations that reflect the 600 years that have passed since golf was first played in northeast Scotland.
There will be a variety of exhibits and activities during the event including: golf photography, golf literature, films, guided walks, cutting edge technology, golf course architecture and much more.
Chairman of Golf Surveys Ltd, Richard Wax, conceived the idea for the festival and will direct and coordinate the golf festival activities along with Roger McStravick, who is the event's chief executive.
Wax said: "The St Andrews Golf Festival ideal in part is meant to rekindle 'the Spirit of St Andrews' and to create an entertaining program of events, presentations, displays and demonstrations to showcase so many dynamic aspects of the sport."
McStravick added: "Tourists and locals will simply be offered an unforgettable experience at the Home of Golf.
"We are working with a number of celebrated golf artists to create something truly special, including exciting exhibitions dedicated to legends such as Seve Ballesteros, Old Tom Morris, Bobby Jones and the greats of women's golf.
"In addition to the exhibits, there will be lots of fun things to do, such as 'having a go' at golf for the first time to trying you hand at hickory-shafted putting to playing a few holes on the world's top courses on golf simulators. All in all, it will be a great time to visit St Andrews."
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