F1 Star Lewis Hamilton Invests In Woods And McIlroy's TMRW Sports

The seven-time F1 World Champion has been unveiled as an investor in the sports media and tech company

Lewis Hamilton at the 2022 F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez
(Image credit: Getty Images)
Mike Hall
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In August, it was announced that Tiger Woods, Rory McIlroy and Golf Channel President Mike McCarley had teamed up to establish a new sports media and technology company, TMRW Sports, which aims to use tech as a way to bring golf to younger fans. 

Following that news, it hasn't taken long for the organisation to announce a high-profile investor, seven-time F1 World Champion Lewis Hamilton. Making the announcement on Twitter, 15-time Major winner Woods wrote: "I'm excited to welcome a strong group of investors across sports and entertainment to @TMRWSports. And first up to join me and @McIlroyRory on the team: F1 great @LewisHamilton." 

Hamilton will not be the only name revealed as an investor in the company. Woods also promised in his tweet that the full list will be revealed the following day.

At the time of the company's unveiling, McIlroy elaborated on what its role will be. In a statement, he said: "For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience. In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible."

Shortly after the unveiling of TMRW Sports, Woods and McIlroy announced TGL - a tech-focused golf league, in partnership with the PGA Tour, which is anticipated to combine live action with advanced technology to showcase team matches in a prime-time TV slot, beginning in 2024.

With Hamilton and the promise of others coming on board to invest in TMRW Sports, it seems likely that plan has just moved a little closer to fruition.

Mike Hall
Mike Hall
News Writer

Mike has over 25 years of experience in journalism, including writing on a range of sports throughout that time, such as golf, football and cricket. Now a freelance staff writer for Golf Monthly, he is dedicated to covering the game's most newsworthy stories. 

He has written hundreds of articles on the game, from features offering insights into how members of the public can play some of the world's most revered courses, to breaking news stories affecting everything from the PGA Tour and LIV Golf to developmental Tours and the amateur game. 

Mike grew up in East Yorkshire and began his career in journalism in 1997. He then moved to London in 2003 as his career flourished, and nowadays resides in New Brunswick, Canada, where he and his wife raise their young family less than a mile from his local course. 

Kevin Cook’s acclaimed 2007 biography, Tommy’s Honour, about golf’s founding father and son, remains one of his all-time favourite sports books.

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