Indoor golf is currently booming, and one company hoping to take advantage of the rising trend is PLATFORM Golf, which has launched following a rebrand and substantial multi-million-dollar investment.
The rebrand and scale-up is the next phase and evolution of Perfection Platforms, which pairs a patented putting and full-swing training platform with systems integrations that is said to enhance and enable nearly every key golf technology.
The indoor technology allows golfers to practise putts on a tilting green and also hit full shots from uneven lies.
The new brand also plans for an experiential platform and digital golfer’s community where instructors and enthusiasts alike can connect, train and compete.
PLATFORM Golf is backed by some of the most influential investors in golf, most notably, David Shapiro of KPS Capital Partners, LP, and Keith Bank of KB Partners. Additional SPV's were formed in the US by Litquidity Ventures and Internationally via Circle Rock Capital.
Other notable supporters include Walmart’s former CMO, Dr John Wigneswaran, plus Rory McIlroy's putting coach and eight-time PGA Tour winner Brad Faxon along with putting guru Stephen Sweeney.
The company plans long-term growth for a scaled global rebrand, the onboarding of a world-class executive team, and significant investment in "an innovation pipeline featuring cutting edge products and services."
PLATFORM Golf founders Thomas Hackett (left) and Rory Flanagan (right)
Thomas Hackett, co-founder and CEO of PLATFORM Golf, said: “Our transformation to PLATFORM Golf marks a pivotal new era. The updated branding, name and visual identity combined with this significant investment in innovation and our team will accelerate our mission to transform golf by empowering players, coaches and golf technology.
“Integrating seamlessly with key golf technology, our platforms will be instrumental in helping bring the most accurate, true-to-life, 360-degree experience to players and instructors around the globe.”
Since its foundation in 2014, various iterations of the brand’s putting platform have been installed all around the world at golf clubs, NCAA facilities, resorts, performance training centres, social venues and private residences.
The New York-based business is the preferred partner for Science & Motion Sports, developer of the SAM PuttLab and a leader in the field of putting coaching technology.
PLATFORM Golf products can be found at major club-fitting venues across the globe including GOLFTEC and Tru Spec Golf, as well as at the headquarters of TaylorMade and Cobra Golf. A number top NCAA collegiate golf programs use PLATFORM Golf products including Arizona State, Yale, University of Virginia and University of California Berkeley.
-
TGL Week 5 - All The Information You Need For The Bumper Four Game WeekThe fifth TGL week features a Presidents Day triple-header at the SoFi Center, with a fourth match the day after
-
LIV Golf CEO Reveals Upcoming Talks With LPGA Tour On Potential Involvement In Women's GameScott O'Neil has confirmed to Australian Golf Digest that he will hold talks with interim LPGA commissioner Liz Moore
-
Rory McIlroy Reveals His Favorite Golf Club Of All TimeThe four-time Major winner has used various clubs from multiple brands throughout his career and, at Torrey Pines, McIlroy revealed his favorite model of all time
-
Scottie Scheffler Makes Equipment Change For Genesis InvitationalWorld No.1 Scottie Scheffler has made a surprise equipment switch at the Genesis Invitational, with a TaylorMade Qi35 7-wood making it into his bag at Torrey Pines
-
Why Golf Pride Thinks Its New Align Max Grip Can Help You Hit Straighter ShotsToday sees the release of Golf Pride's new Align Max grip, but what's it all about?
-
Daniel Berger Makes Equipment Change As 13-Year-Old Irons Leave The BagAfter using 13-year-old TaylorMade Tour Preferred MC irons, the American has finally switched them up for Ping Blueprint S models to help contend in Phoenix
-
Tom Kim Makes Putter Change To Move Into AT&T Pebble Beach Pro-Am ContentionThe 22-year-old had switched back to a blade style putter at TGL on Monday night, with Kim opting to use it at Pebble Beach as he remains in contention
-
Nelly Korda And Lydia Ko Make Mid-Tournament Equipment Changes At LPGA Tour OpenerThe World No.1 and 2 made equipment changes after round one of the Hilton Grand Vacations Tournament of Champions, with both going on to card five-under-par second rounds
-
Rory McIlroy Makes Golf Ball Switch Days Before Pebble Beach AceThe Northern Irishman revealed he had stumbled across the change while practicing in the build-up to the Pebble Beach Pro-Am
-
Bryson DeChambeau Spotted With New Unique Irons Ahead Of India DebutThe US Open champion arrived in India ahead of the International Series event with what appeared to be some prototype LA Golf irons in the golf bag
