Reebok have returned to the golf game and their first signing is a rather big one, with Bryson DeChambeau and his LIV Golf side, Crushers GC, set to wear their apparel and footwear.
On Friday, a video on X/Twitter had teased the DeChambeau/Reebok partnership, with it later confirmed that the two-time Major winner and Crushers GC had signed on the dotted line.
In a social post, Reebok wrote: "Reebok x Bryson DeChambeau x Crushers GC. To tee off the official relaunch of Reebok Golf, we are excited to welcome Major Champion, @brysondechambeau and his LIV Golf team @crushers_gc to the brand. This is just the beginning."
The move confirms Reebok's re-entry into the golf category and you can expect to see the apparel and footwear on show in March 2025.
Amongst the items Crushers GC and DeChambeau will wear includes the brands Nano X4 Training Shoes and FloatZig 1. What's more, there is reportedly going to be exclusive Reebok x Bryson DeChambeau co-branded apparel in future seasons.
Speaking about the long-term partnership, DeChambeau stated: “I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit.
“With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”
Previously, Reebok used to sponsor the likes of John Daly, with the American wearing the apparel for his famous 1991 PGA Championship victory and 1995 Open Championship win.
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