The Bose Corporation, a leading consumer electronics organisation, has announced world number one Rory McIlroy has signed a multi-year agreement with the company.
McIlroy, 23, will become the Global Brand Ambassador for the company's headphones, portable speakers, home and automative systems.
"Rory is a once-in-a-generation athlete," said Bob Maresca, president of Bose Corporation.
"Just like his millions of fans around the world, we're amazed by his talent and passion.
"We know a lot goes into him game, even when he's off the course. He loves music, just like we do, and we're thrilled to be a part of how he competes and relaxes."
As part of the endorsement - McIlroy's first with a consumer electronics brand - the Ulsterman will only represent the Bose products he uses.
"I'm a huge headphone guy," he said. "And Bose headphones are the best I've found.
"I use their in-ear headphones to work-out and their noise cancelling headphones to travel.
"Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere."
McIlroy will look to put his season on track at this week's Honda Classic in Florida. He missed the cut at the Abu Dhabi HSBC Championship, and lost to Irishman Shane Lowry in the first round of the WGC-Accenture Matchplay Championship last week.
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