FootJoy Reveals New Women's Shoe Range

Solheim Cup star Charley Hull has put the flag ship model from FootJoy into play for her 2016 campaign. By James Taylor

FootJoy Reveals New Women's Shoe Range

FootJoy has revealed their new women's shoe range, an exciting collection that will get a huge amount of attention.

FootJoy's new emPOWER shoe will be worn by European Tour star Charley Hull.

With seven new models to offer different styles and colours in the 2016 range it signal’s FootJoy’s largest ever investment into the women’s sector as they hope to appeal to all female golfers.

There are three different groups were the new shoes will fit into, a ‘Function’ Category where the emBODY, eMerge and D.N.A shoes are found, you then have the ‘Fun’ Category were the emPOWER and enJoy models are found and then the ‘Fashion' range which showcases the Tailored and Casual Collections.

Charley Hull has already worn the emPOWER spikeless shoe on the Ladies European Tour. This chosen shoe is for female golfers looking to get the highest out of their performance levels while being offered brilliant comfort at the same time.

The colour splashed BreathEasy is were the emPOWER bold look begins, this shoe keeps the golfers foot cool throughout the whole round or whether they may be in the clubhouse, the shoe offers five different colours which includes the Navy/Plum model with Boa. Every shoe includes a one-year limited waterproof warranty.

When releasing the FootJoy line of shoes, including the emPOWER their main aim was to make sure the shoes were comfortable during performance.

The emPOWER is going to offer an athletic toe character which is rounded for a kind fit across the forefoot with a narrow heel.

A soft and brand new underfoot foam made from the technology of EveryStep and also a massaging footbed will ensure maximum comfort during the round.

“When we speak with female players during our market research visits, the two most            important shoe attributes they request are, almost unanimously, comfort and style,” said Mike Foley, FootJoy’s Director for Footwear Marketing. “The emPOWER shoe was made to address those two attributes head on by combining aggressive, contemporary styling with innovative underfoot comfort features.”

The new MaxGrip traction pods have been placed into the shoe’s outsole to enable golfers to make steadier and stable swings in all types of weather and terrain.

emPower

RRP: £95; £105 (Boa).

Colours: Lime Green/Light Blue; Red/Pink; Black/Charcoal; Gray/Pink; Navy + Plum (Boa)

Following years of extensive work undertaken by FootJoy’s R&D team, the market-leading brand has also introduced six other impressive shoe models for 2016:

enJoy

The enJoy model incorporates a spikeless design that is suited to women golfers who enjoy playing in the warmer months. Available in Grey/Papaya and Aqua/Lime colour combinations, the exceptional shoe incorporates a soft, lightweight EVA midsole and outsole, as well as breathable, athletic mesh uppers to keep the feet cool. The enJoy is also machine washable and available in two very different colour options.

RRP: £60

Colours: Aqua/Lime; Grey/Papaya

D.N.A.

Built for players seeking industry-leading performance with a low profile, sleek yet extremely stable design. The shoes incorporate a SnugFit Tongue with MicroVent Technology, allowing targeted breathability in an athletic soft custom fit design. Innovative 3D FoamCollar moulds the golfer’s heel and collar for ideal support, while an Xtra-thick FTF FitBed provides optimum underfoot and heel support. A TourLock cleat system assures cleats remain in the shoe under the toughest of conditions.

RRP: £145; £160 (Boa)

Colours: White/Red (Boa); White

emBody

Designed to make women golfers look and feel good on the course, the emBody boasts plush NappaLuxe Leather on the upper part of the design, while a lightweight foam with rubber traction offers a high-performance outsole. The shoe’s last bottom has been contoured to more closely match the shape of the foot for enhanced comfort. A Fast Twist cleat system also features.

RRP: £110; £120 (Boa).

Colours: White/Black (Boa), Black, White/Navy (with Velcro), White; White/Taupe

eMerge

The eMerge shoe has a classy Full Grain Leather on the shoe’s upper which adds to the stylish appearance, while a DuraMax Rubber outsole offers long-lasting performance. Pulsar by SoftSpikes and a Fast Twist cleat system feature on all three colour options, which include an eye-catching White/Purple design.

RRP: £70

Colours: White/Blue; White/Purple; Black

Tailored Collection

Forward-thinking styling & out-of-the-box comfort characterise the new Tailored Collection. Boasting elegant full grain leathers and a memory foam fit-bed for extra comfort, the tailored spikeless shoe comes with a one year waterproof guarantee.

RRP: £125

Colours: Black/Graffiti print; White/Navy/Red

Casual Collection

Six eye-catching colour options light up a new Casual Collection range of shoes, which incorporate plush NappaLuxe leather on the upper section for the ultimate in fashionable looks. Casual styling and a buttery soft feel are helped by a low profile construction and a lightweight EVA fit-bed, while the durable outsole material is made from DuraMax Rubber.

RRP: £90

Colours: White/Aqua; White/Navy; White/Fuchsia; Black/Fuchsia; Navy/Aqua; Grey/Purple

For more information, visit www.FootJoy.co.uk or follow the brand on Twitter at @FootJoyEurope