The first European Tour Performance Institute (ETPI) in the Middle East has been officially opened in a ceremony within the new state-of-the-art ETPI complex at Jumeirah Golf Estates in Dubai.
Leading golf officials from the Emirates Golf Federation, The European Tour and partners and sponsors of this week's DP World Tour Championship, Dubai, were joined by Tour champions Justin Rose, David Howell, Brett Rumford and Peter Uihlein for the ceremonial ribbon-cutting.
Then the four players simultaneously struck the opening shots from the impressive teaching bays in the ETPI, located between the Fire and Earth courses at Jumeirah Golf Estates, which recently joined the expanding network of European Tour Destinations.
The new ETPI, only the second of its kind on The European Tour following the launch of the inaugural Performance Centre at Terre Blanche Hotel, Spa and Golf Resort in France last year.
Yousuf Kazim, General Manager, Jumeirah Golf Estates, performed the opening ceremony jointly with George O'Grady, Chief Executive of The European Tour, and commented : "Today marks another important milestone for the on-going development at Jumeirah Golf Estates.
"In addition to Jumeirah Golf Estates recently gaining European Tour Destination status, we are delighted to be further enhancing our relationship with The European Tour."
O'Grady welcomed the completion of the ETPI in Dubai, saying: "The European Tour has been linked closely to the UAE, and Dubai in particular, for the past quarter of a century and it has been a privilege to see how the game has grown in this vibrant city, both professionally and at grass roots level.
"The construction of this superb new Performance Institute at Jumeirah Golf Estates provides further evidence of that growth and re-emphasises the Tour's commitment to this internationally acclaimed golfing destination.
Everyone - from Tour players to club members and the casual visitor - will benefit greatly from the first rate facilities attached to the ETPI."
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