De Vere launches Apres Golf initiative

De Vere has introduced a series of 'apres-golf' activities to liven up the post-round experience at all 12 of its nationwide UK resorts, including The Belfry, Slaley Hall and The Carrick on Loch Lomond.

The Apres Golf scheme aims to create excitement among guests by offering a range of activities and promotions.

There will be a roulette wheel to decide exclusive food and drinks offers available in the bar from 6.30pm, Sunday through to Thursday.

Wii Golf longest putt challenges, nearest the pin and longest drive competitions will all take place for 20 minutes each evening in either the Claret Jug Clubhouse or Victory Pub, depending on the resort.

What's more, each daily category winner will be automatically entered into a draw to win tickets to the 2015 Masters at Augusta National in Georgia.

Winners will also pose for a picture wearing a Masters-esque green jacket and have their portrait hung on the wall of the clubhouse.

"Apres Golf is essentially a social golf promotion that will bring a new dimension to the golf club experience," said Daniel Hodson, De Vere's Director of Golf.

"After all, gone are the days when golfers only expect a pot of tea and a toasted tea cake after their round. Of course, we still offer that sort of experience and we stand by the quality of our facilities and service.

"But in order to entice new people into the sport, we need to ensure that the golf club continues to be a welcoming and enjoyable place, regardless of your age or golfing ability."

The award-winning De Vere company also pioneered the innovative De Vere Club membership in 2010, offering flexible, credit-based golf. Since inception, more than 15,000 people have signed up to the scheme.