D.N.A. model added to FootJoy's MyJoys platform

published 6 October 2015

There will be 21,168 designs on offer to users, with 66 size options.

D.N.A. model added to FootJoy's MyJoys platform

FootJoy's popular athletically-styled D.N.A. (DryJoys Next Advancement) shoes are now available for customisation on the brand's MyJoys online platform.

On October 1st, the D.N.A. model was made available to users to customise on the site, with a staggering 21,168 designs on offer.

There are four different base leathers - black, navy, grey and white - , 49 Accent leathers, nine lace options and 12 Saddle leathers to choose from.

The shoes will also come in 66 size options, ranging from 5-15 and narrow to extra wide.

Paul O'Hagan, FootJoy's Marketing Executive, said: "The D.N.A. has been a hit with golfers young and old since it was launched in early 2014 and the demand from style-conscious golfers to personalise them has also been very strong.

"We are excited to offer the new D.N.A. upper design as a MyJoys option before it becomes available as a stock shoe in early 2016."

The MyJoys D.N.A. design will also have a different tongue to the standard product.

Some of the other key features include the 3D FoamCollar, which moulds to your ankle for comfort and added support. It also prevents foot movement, ideal for stopping power from being reduced.

The D.N.A. will also have ChromoSkin Leather System by Pittards, ensuring the outside of the shoe is not just waterproof, but durable and lightweight.

MicroVent technology is used for the SnugFit tongue, giving golfers comfort and the right fit.

FootJoy have also made use of two densities of Cushioning FTF (Fine-tuned foam). A softer section in the heel and forefoot is used for comfort, with a firmer foam used for stability.

The shoe retails at £200 / £220 (Boa).

MyJoys has been running for 11 years and currently offers users over 14million ways to personalise their footwear, including country flags and monogramming.

We were granted behind the scenes access at FootJoy's HQ in Massachusetts, which you can read all about by clicking here.

Will Medlock graduated from UEA with a degree in Film and Television before completing a Masters in Sports Journalism at St Mary's in London. Will has had work published by The Independent and the Rugby Paper.

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