Bridgestone doubles golf ball fitting challenges

Bridgestone Golf has doubled its schedule of ball fitting challenges in an effort to deliver record numbers of fittings throughout 2013

Bridgestone balls
Nick Bonfield
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published

Bridgestone Golf has doubled its schedule of ball fitting challenges in an effort to deliver record numbers of fittings throughout 2013.

The fittings utilise computer software programming to determine the model that's most suited to each individual player.

Many of those taking part in the challenges have moved to Bridgestone's new e-Series balls.

Fittings are taking place all over the UK and Ireland at some renowned golf courses, including Carnoustie, Royal County Down, Foxhills, Formby, Royal Troon, Carmarthen and Royal Troon.

"This is the most extensive ball-fitting programme every undertaken by a single golf ball brand in the UK & Ireland and is central to the Bridgestone Golf drive here," said Managing Director Steve Kettlewell.

The Ball Fitting Challenge is also being conduced in Germany, Sweden, France, Spain, Norway, Denmark, Finland and Belgium, as well as in North America.

Nick Bonfield
Nick Bonfield
Features Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, writing, commissioning and coordinating all features across print and online. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x

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