Titleist has announced the launch of the most technically advanced Pro V1 and Pro V1x golf balls, which will be available from February.
The trusted brand has improved its best selling golf balls to satisfy the demands of the world's best professional tour players, club professionals, competitive amateurs and aspiring golfers.
"Golf is a game of continuous improvement and serious golfers want to get better," said Mary Lou Bohn, vice president, Titleist golf ball marketing and communications.
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"At Titleist, we care about golfers' games and will only introduce a new golf ball if it truly performs better and helps them shoot lower scores. New Pro V1 and Pro V1x are the best performing golf balls we've ever made, and the best performing golf balls in the game."
The new Titleist Pro V1 provides increased spin control and a more consistent ball flight as a result of innovative ZG process core technology, a responsive ionomeric casing layer, urethane elastomer cover and high coverage 352 multi-dimple design.
Meanwhile, the new Titleist Pro V1x provides longer distance and a more consistent flight, along with its renowned Drop-and-Stop greenside control. A four-piece multi-component design, Pro V1x features a large, high velocity dual core with a soft centre, responsive ionomeric casing layer, urethane elastomer cover and a new tiled 328 multi-dimple design.
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