TaylorMade launch RocketBladez Irons

TaylorMade has announced the launch of its new RocketBladez Irons, described by company President and CEO Mark King as its biggest innovation to date.

The irons feature pioneering new technology which promotes high launching and long, straight and quick-stopping performance for golfers of all abilities.

RocketBladez' key new technology is its 'Speed Pocket', inspired by TaylorMade's RocketBallz fairway woods and rescue clubs and incorporated into the new irons by TaylorMade engineers.

The 'Speed Pocket' promotes faster ball speed and a higher launch angle, producing a longer, higher-flying and quicker-stopping shot.

The RocketBladez set is comprised of 11 individually designed and tailored club heads to give unprecedented distance, control and feel.

"Metal woods have advanced tremendously since TaylorMade introduced the first one in 1979. The ball has advanced too, and even footwear and apparel have improved a great deal," said King.

"But there hans't been a significant advancement in irons since the perimeter-weighted cavity back was introduced more than 50 years ago.

"The RocketBladez Speed Pocket changes that - it's a once-in-a-lifetime innovation in the iron category. If your iron doesn't have a speed pocket, your iron is out-dated."

The Speed Pocket, incorporated into the three - seven irons, is a 2mm-wide slot in the sole of the iron that flexes and rebounds at impact, promoting faster ball speed, a higher launch angle and a quick-stopping descent angle.

The irons also deliver consistent distance as they lack 'hot spots', ensuring distance consistency and predictability on every shot.

The RocketBladez irons were originally intended for amateurs, but a Tour version was created after TaylorMade Staff Professionals tried them.

RocketBladezTour Irons will be available from February 1 2013 at a RRP of £699. The regular irons are available with both steel shafts (£549) and graphite shafts (£649), and will start retailing on December 3. Pre-orders can be made from October 23.

Gallery of TaylorMade RocketBladez irons

Justin Rose's verdict:

Dustin Johnson hits RocketBladez irons for the first time:

TaylorMade President and CEO Mark King discusses RocketBladez technology:

Behind TaylorMade's pioneering Speed Pocket breakthrough:

For more information, visit www.taylormadegolf.eu.

Gallery of TaylorMade RocketBladez irons