adidas Golf unveils adizero one
adidas Golf has announced the launch of the next-generation adizero one golf shoe following the success of the first adizero model in 2013
Click here to see a gallery of the new adizero one golf shoe
adidas Golf has announced the launch of the next-generation adizero one golf shoe following the success of the first adizero model in 2013.
the new adizero one weighs just 272 grams - 10% lighter than the adizero Tour - and features a number of new stylistic and technological additions.
"When I first saw the adizero one I couldn't wait to get them on my feet," said adidas staffer Jason Day.
"With the low-profile design, I can really feel the ground beneath my feet and the power generated from my swing is definitely noticeable. I'm excited to wear these on tour."
adidas golf designers have created an ultra-lightweight one-piece fused upper that intertwines five layers to produce a glove-like fit on the adizero one.
A lighter and thinner seven-cleat performance outsole - 20% wider than adizero Tour - further aids weight reduction and increased stability.
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Tour player feedback and biomechanical analysis were used to locate the optimum positions for the seven cleats, including a proprietary centre cleat, which helps provide ultimate grip and excellent stability throughout the golf swing.
"We're constantly looking to test the boundaries of engineering to design and develop equipment that helps golfers perform at their peak," said Masun Denison, Director, Global Product Marketing, Footwear, at adidas Golf.
"adizero one is a perfect example of our relentless pursuit of innovation to consistently create the best-performing footwear in golf."
The adizero one golf shoe will be available on January 23, 2014 in four different colourways, with an additional colour scheme coming on May 1.
adidas Golf has also designed the women's adizero Tour II, which utilises many of the same design and fabrication elements as the adizero one. The female version - a streamlined, six-spike configuration with thintech low-profile technology - will also be available from January 23.
The men's version comes with an RRP of £129.99 and the adizero Tour II will be available in three colourways with an RRP of £89.99.
Another model, the adizero sport II, will also be available on January 23. It features a sprintframe outsole with spikeless puremotion technology, an ultra-lightweight performance mesh with proprietary climaproof protection, spring plane traction and a two-year waterproof warranty.
The adizero sport II - for both men and women - comes with an RRP of £79.99.
Click here to see a gallery of the new adizero one golf shoe
Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, writing, commissioning and coordinating all features across print and online. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x
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