Callaway launch Open-inspired consumer offer

Callaway launch RAZR Fit driver promotion in celebration of Callaway Staff Professional Ernie Els' triumph at the 141st Open Championship

Ernie Els

Ernie Els demonstrated the power and precision of the Callaway RAZR Fit Driver by reigning supreme at Royal Lytham and St Annes, and now golf enthusiast have the chance to get cash back for purchasing the major-winning club in a new Callway promotion.

From now until the 30th September, Callaway is giving £80 cash back on any RAZR Fit Driver purchased from and delivered by one of its Participating Preferred Retail Partners.

In order to take advantage of the promotion, consumers simply need to keep their receipt from the eligible purchase of a RAZR Fit driver during the Promotion Period and log-on to www.callawaygolf.com/erniedriver. From there, they need only follow some simple steps to claim their cash rebate.

"Ernie powered his way to the Open Championship, averaging drives of 298.1 yards over the four rounds of competitive play - almost 15 yards further than the average drive for the total field," said Neil Howie, Director of Callaway EMEA.

"It's now time for consumers to also feel the full force behind RAZR Fit with this very special promotion."

RAZR Fit, Callaway's first adjustable driver, has recorded ten worldwide tournament wins so far this season, including three major victories.

the driver features an OptiFit Hosel to adjust the face angle and improve accuracy and trajectory. The RAZR Fit also comes with two OptiFit weights of two and 12 grams, which shift the club's centre of gravity to promote different ball flights.

"We want to make the game as easy as Ernie Els made it look at Royal Lytham & St Annes. What better way to herald Callaway's quadruple major winner than by giving the public this winning opportunity," added Howie.

See www.callawaygolf.com/erniedriver for complete details.

Nick Bonfield
Features Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, writing, commissioning and coordinating all features across print and online. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x