For the brand new AW22 collection, Callaway Apparel - The Official On Course Apparel of the DP World Tour - used strong market insights and customer research to identify key golfer needs, and the result is an expansive, multifunctional product line.
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The AW22 range is inspired by nature and the outdoors with two main colour palettes, Industrial Green and Chateau Grey, that link perfectly to the focus given to natural fibres, fabrics and looks.
The first delivery takes inspiration from natural landscapes, with highlighter brights to accent the neutrals, making the range more golf-friendly and trans-seasonal. The prints are inspired by abstract landscapes, foliage, and rough terrains/textures.
The second delivery is also inspired by nature but this time adds a nocturnal perspective, with colours such as technical blues, a new take on burgundy, and pops of acidic brights (like surreal green) for an important, active twist.
The prints also reinterpret nature in abstract and impressionist forms, adding geo shapes to modernise the aesthetic.
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Helen Willsmer, Callaway Apparel’s Brand Director, commented: “Product performance and style are critical components of a successful collection and in AW22, this has come to the fore. We have also recognised the importance of creating garments sustainably, and we now manufacture using a minimum of 25% recycled fabrics.
“Callaway Apparel will always be an authentic-to-golf company – we are proud of our ‘We Fit The Game’ brand positioning. We unashamedly focus on golf performance for passionate players, but we are also recognising the emergence of new, diverse, environmentally-conscious audiences.
“There is now a specific market segment and trend whereby the end user wants a multi-function edge to their clothing. Our products fit the modern 360 way of participating in golf and therefore have an extended shelf appeal away from the course too.”
KEY TECH IN THE NEW A/W22 COLLECTION:
PrimaLoft® – Insulation at the highest level
Keeping warm and dry on the course is essential. Callaway Apparel has partnered with PrimaLoft® to incorporate market-leading insulation which is lightweight and packable. Its superior softness results in a cosy, snug fit, and body temperature regulation technology ensures you will not overheat. It is water resistant and made from 100% recycled content.
SINGTEX® STORMFLEECE™ – The ultimate soft shell
Not simply a fleece, this is soft-shell engineering at its best, representing a breakthrough in the textile market. Lightweight yet designed to defend tough weather conditions, it is the ultimate layering piece with a low carbon footprint.
Swing-Tech™ Technology
Callaway Apparel’s innovative Swing-Tech™ Technology re-engineers seams in the garments to improve range of motion and comfort.
Aquapel™ – Next generation water repellency
Fast drying, breathable and durable, Aquapel™ offers unbeatable water protection. This technology modifies fabric at the molecular level by permanently attaching hydrophobic ‘whiskers’ to individual fibres which elevate liquids, causing them to bead and roll off the surface.
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HIGHLIGHTS FROM THE NEW RANGE:
MEN'S:
StormGuard III Waterproof suit
50% Recycled Polyester / 50% Polyester – jacket: droptail hem, adjustable cuffs with inner sleeve, fully seam sealed zips, chin guard with contrast Chev Back Neck, MMU 15,000; trousers: Aquaguard® water resistant zips, adjustable waist tab and bottom opening.
StormFleece Pro II jacket
93% Recycled Polyester / 7% Spandex, 4-way stretch softshell with cozy grid-fleeced interior.
High Gauge Aquapel™ Fleece
93% Recycled Polyester / 7% Spandex, 4-way stretch softshell with cozy micro grid-fleeced interior, chin guard, Swing Tech back, zipped hand pockets.
PrimaLoft® Down Vest
Durable rip stop outer shell, water resistant finish, PrimaLoft® down blend, chin guard, zip hand pockets.
Heather Stripe Fleece
30% Recycled Polyester, thermal brushed interior, zipped chest pocket, self cuffs and striped fabric pattern.
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WOMEN'S:
StormGuard Colourblock Jacket & Trousers
50% Recycled Polyester / 50% Polyester – jacket: fully seam sealed zips, stretch lining, 2-way zip, high neck collar, adjustable hem, zipped pockets; trousers: zipped leg opening and adjustable waistband.
Space Dye Aquapel 1/4 zip fleece
Mixed media fleece, 4-way stretch knit with woven fibre, lightweight warm 1/4 zip pullover with higher collar
Insulated Mixed Media ¼ Zip Pullover
Lightly insulated front and back body with stretch side panels, zonal ventilation under the arms, zipped side pockets.
Heavy Weight Insulated Jacket
Mixed media heavyweight jacket, stretch knit with woven fibre fill and quilted lining, high neck collar.
PrimaLoft® Quilted Vest
PrimaLoft® fill inside quilting, different directions quilted lines, front zip pockets, knit stretch panels.
High Waisted Rib WB Thermal Legging
High waisted featuring Truesculpt for a flattering fit and look.
