7 Ways New Technology Can Help Your Game

7 Ways New Technology Can Help Your Game

Technology in golf equipment is advancing almost faster than we can keep up with. Just as our phones are getting smaller and more powerful, so too is our golf gear hitting new technological heights when it comes to helping us play better. In the grand history of the game, it’s not that long ago that woods were made of actual wood and you could literally hit it ‘out of the screws’. Fast forward to 2022 and artificial intelligence (A.I.) is now increasingly influencing and improving club design and manufacturing.

While much time is spent chasing distance through technological advances, not enough is perhaps spent talking about how new technology can help you be more consistent. We all have days when everything is going well, but perhaps not as often as we would like. In this article, we look at seven ways in which Callaway’s new technology can help you play your best golf more often. 

1. Hitting more fairways 

Hitting more fairways is one of the best ways to set your scores on a downward trend as iron play is much easier from the short grass. While we all chase that bit of extra distance, consistency is perhaps more likely to flourish if we start hitting more fairways, as this leads to easier approaches. The new technology in drivers that helps golfers achieve greater accuracy off the tee  comes in many forms, one of the most popular being the saving and redistribution of clubhead weight.

The new Tungsten Speed Cartridge in Callaway’s Rogue ST driver range increases speed on off-centre hits and provides more forgiveness through high MOI. Having high MOI in the clubhead means it is less prone to twisting at impact. This means that even when you miss the centre of the face, your shots should veer less drastically off line.

For those who tend to slice the ball off the tee, the Rogue ST Max D driver uses a draw-bias design to straighten up the ball flight and make it easier to find more fairways. This model uses internal and external draw biases to help correct the slice shape, but the Rogue ST range of drivers has a model to help all types of golfer find more fairways. 

2. Easier launch 

Launching the ball well with their driver is one of the biggest challenges some golfers face. It’s a hard part of the game to get right, but launching the ball consistently with the driver will inspire more confidence at address and lead to more consistent results. New technology in drivers can help here, with the latest iteration of Callaway’s Flash Face one of the best examples of new technology helping with consistent launch.

The face in the Rogue ST range of drivers has been painstakingly tested by Callaway’s artificial intelligence to provide the perfect launch, spin and speed characteristics for each different model. The faces throughout the Rogue ST range have variable thickness to maximise performance and launch. 

The Tungsten Speed Cartridge used in all the Rogue ST drivers is also a key contributor to easier launch. In the Rogue ST Max head – the most forgiving in the range – the weight is 26g to keep the centre of gravity as low and far back as possible. The slightly lighter 23g Tungsten Speed Cartridge in the Rogue ST Max LS keeps that weight low and back, but to a lesser extent for golfers who still want lower spin.

3. Better results on poor strikes

New technology in drivers means that even our poorer strikes can turn out better than we might expect. Only the pros can find the centre of the face repeatedly, so we need all the help we can get when we explore the other extremities of the driver and fairway wood faces. 

As already mentioned, strategic weight placement in the head, along with higher MOIs, allows drivers and fairway woods to perform better than we might be expecting on out iffier swings. But Callaway also directed its A.I department to find a driver face that reduced spin by around 100rpm across the face. Callaway has been using A.I for a number of years now, but it’s use during the creation of the Rogue ST drivers and fairway woods represent a further step forward. Toe and heel strikes will  still struggle to get anywhere near a middled strikes, but compared to older drivers, new technology means you’ll be significantly less punished when your swing goes awry on the tee.

4. Consistent distances

It would be remiss not to discuss how new technology in woods has impacted on distance. While chasing distance won’t always lead to more consistency in your game, new technology has given golfers the ability to achieve more consistent distance at the top end of the bag. We've already mentioned technology in the new Callaway Rogue ST range of drivers and woods has paved the way to better perfromance on off-centre strikes than ever before, but what about when you do find the middle of the face? Using Artificial Intelligence in the creation of the new Rogue ST range, Callaway has been able to refine it’s Jailbreak Speed Frame and this technology is benefiting irons too. Callaway has cleverly used its A.I development technology and being able to trust your distance when approaching greens - a key factor for those seeking greater consistency.

5. More greens 

One of the most satisfying feelings in the game is hitting the green in regulation. The more greens you hit, the easier the game feels and the better your scoring. Hitting more greens requires excellent control of your irons and modern technology means irons are as forgiving and controllable as they’ve ever been. 

The new Rogue ST Pro irons are a brilliant example of how technology has made consistent iron play - and more greens in regulation - easier to achieve. The Rogue ST Pro irons have a face developed by A.I. that helps optimise speed, launch and spin. Their A.I designed Flash Face Cup in the Rogue ST Pro irons has also helped create an iron that creates much more consistent ball speeds. This means that off-centre hits will perform more predictably, allowing golfers to be more confident about how far their irons will travel. Consistent yardages will lead to more greens hit. 

6. Better-flighted irons 

While this isn’t a part of the game higher-handicappers tend to think about much, modern technology has allowed all types of ball-striker to achieve better flight, control and consistency in all of their irons.  The A.I.-designed face on the Rogue ST Pro iron is engineered for a higher and more consistent launch. This gives golfers even more stopping power to hold more greens right through the bag. The ST Pro features a compact, workable headshape, but Callaway's latest technology provides golfers of all levels aesthetically pleasing clubheads that still provide plenty of playability, workability and consistency. 

7. More refined wedge strikes 

Major technology gains in the world of wedges have also made pitching and chipping much easier. The short game is an area where plenty of mid-high handicappers can quickly and easily save a few strokes and recent technology developments in wedges have allowed for greater consistency where it matters most. 

The Jaws MD5 wedges in the new Callaway range offer a Full Toe design in which the grooves extend all the way across the club face. With grooves covering the entirety of the face means that missed strikes won’t lose any spin or launch on those really poor strikes as would expect from a more conventional wedge face. The offset groove-in-groove technology that is used on the entire Mack Daddy 5 range then allows for even more spin and control from pitches and chips and, depending on which grind you select, even more consistent turf interaction too.